Color Schemes of Logos

                                                     Analogous.



This logo uses the colors green, green-yellow and yellow which are right next to each other on the color wheel. I believe BP decided to use this logo to seem like they care about environmental health and the earth which is ironic considering what they went through in 2010.





     
This logo uses the colors red and orange. I believe Master Card used this logo to show strength and positivity. The colors on the logo could make someone happy because of the psychology behind
orange.







Complementary.                                       


This logo uses the colors purple and gold. I believe that Hallmark chose this logo to try and represent the quality of their products and show why you should shop at their store.






This FedEx logo used the colors orange and blue. I believe they wanted to try and show a contrast between the colors to represent they are a well-rounded company.




   

Warm Colors.




This company used the warm colors yellow and red in their logo. I believe Shell used these colors to try and show that they are a strong and friendly company so people will want to purchase oil and gas from them.






This restaurant chain, Denny's, used the colors red and yellow just like Shell. I believe they used these colors to make people think they are a welcoming restaurant. The bright colors make people think positively and can bring in more customers.






Cool Colors.





Skype used the color blue in their logo. I believe they used this color to show customers that they can relax when they are using Skype and just have conversations with no hassle.



This company used the colors blue and dark blue in their logo. I think they used these colors to try and make people think they are trustworthy and relaxed. The blue represents the ocean or water and probably means peacefulness or calmness.


Monochromatic.



This company used red for their monochromatic color scheme. I believe Summit Media used these colors to show their strength and determination. They wanted to show they cared about their listeners and viewers and are passionate about what they do.






 Animal Planet uses a green monochromatic color scheme for their logo. Animal Planet probably used these colors to promote their devotion to nature and the Earth. They are ambitious about educating people about the world we live in.





                                            Triad Color

                                                           

                                                                                                          The Burger King logo used the triad color scheme of red, yellow, and blue. I don't really believe the yellow and red represent anything about the company in terms of personality. The yellow I believe represents a bread bun and the red represents meat. The blue could symbolize trust in the restaurant or the restaurant's loyalty to their customers.

The Superman logo uses the same triad color scheme as the Burger King logo: red, yellow, and blue. I believe the red represents Superman's strength and determination, the yellow represents Superman's positive attitude and intellect, and the blue represents the trust citizens have in him and the loyalty he has to the citizens.